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Small needles “tie” out of the big market Wen Qi”s market share in Germany exceeds half

201912231458287700

In mid-July, in Orlando, USA, at an authoritative medical device exhibition named “2018 American International Medical Exhibition”, Wang Xingguo, executive deputy general manager of Beip Medical Technology Co., Ltd., brought his own company’s puncture, A total of 20 products of beauty and dentistry came here. They are also the only companies in this exhibition that have obtained domestic and international patents for puncture insulin needles. “The diameter of a hair strand is about 0.1 millimeters, and the inner diameter of our needle is only 0.07 millimeters. Although it is thinner than the hair, special treatment guarantees the hardness of the steel and ensures almost no pain when inserted.” Wang Xingguo told reporters that in the past, Patented products have been monopolized by several large international companies for a long time, and this situation is now changing.

Like the needle described by Wang Xingguo, Bepp produces 10 billion pieces per year, and more than three-quarters are exported to European and American countries. The safety insulin needle was launched in Germany in less than half a year, and its local market share exceeded 50%. In the past two years, the company’s total output value has doubled continuously. Why can a small needle penetrate deeply into the European and American markets? To this end, the reporter went into Beip Medical to find out.

In mid-July, in Orlando, USA, at an authoritative medical device exhibition named “2018 American International Medical Exhibition”, Wang Xingguo, executive deputy general manager of Beip Medical Technology Co., Ltd., brought his own company’s puncture, A total of 20 products of beauty and dentistry came here. They are also the only companies in this exhibition that have obtained domestic and international patents for puncture insulin needles. “The diameter of a hair strand is about 0.1 millimeters, and the inner diameter of our needle is only 0.07 millimeters. Although it is thinner than the hair, special treatment guarantees the hardness of the steel and ensures almost no pain when inserted.” Wang Xingguo told reporters that in the past, Patented products have been monopolized by several large international companies for a long time, and this situation is now changing.

Like the needle described by Wang Xingguo, Bepp produces 10 billion pieces per year, and more than three-quarters are exported to European and American countries. The safety insulin needle was launched in Germany in less than half a year, and its local market share exceeded 50%. In the past two years, the company’s total output value has doubled continuously. Why can a small needle penetrate deeply into the European and American markets? To this end, the reporter went into Beip Medical to find out.

 

Washing raw materials requires 18 processes

“Boom bang …” came to Bepp’s needle production workshop at 12.15 noon. In the large space, the drawing machines were neatly arranged. Here we witnessed the birth of a small needle “thinner than hair” in Wang Xingguo’s mouth.

The 0.2 mm thick raw steel strip starts from the starting point of the assembly line. It takes only 18 steps to clean it to be successfully promoted to a needle. At the very end of the assembly line, the “ironless self-serving” high-frequency camera is waiting for it. The needles that have been lined up are automatically scanned and inspected. Once they are found to be out of specification, they are immediately removed.

“Machine molds for key processes are developed by ourselves. Compared with the international hot-runner molds of up to 7 million yuan, our cost is only 1 million yuan, but the efficiency is higher and the quality is better.” Tan Jundong, the person in charge of the company’s quality management system, is very proud of the molds developed. In fact, it is not just the production of needles. All the machine molds involved in the production of products come from “Beip”. In recent years, Bepp has invested a large amount of funds in research and development every year on average, and the R & D center team has grown from 6 people at the beginning of the enterprise to more than 70 people.

“Innovative R & D is the gene of Beip”. Zhang Hongjie, general manager of the company that has worked in the medical device industry for more than 30 years, knows the importance of research and development. As early as 1996, Zhang Hongjie went to Japan to study and visit the production of medical equipment companies, and found that the needles produced by Japanese companies using welding technology were thinner and harder. At the time, the traditional domestic manufacturing process was punching or thinning. “To change, you must develop and master the core technology yourself.” Zhang Hongjie, who came from a technical background, locked himself in the laboratory when he returned from Japan. He did not “go out” until he developed a machine that realized welding methods.

Zhang Hongjie’s relentless pursuit of innovation has still flowed in the blood of Beip. “Beip’s innovation lies in the continuous welding after the steel strip is curled, no matter whether it is welding several kilometers or tens of thousands of meters, there will be no welding scars.” Zhang Hongjie said that it is precisely because he mastered the core welding, sharpening, mold The machine technology has made Beip the “leader” in the needle industry, and has completely changed the traditional domestic needle production process.

6 patents for a helmet

Around 3 million medical personnel are accidentally stabbed each year worldwide, and more than 30 blood-borne diseases can be transmitted through needle stick injuries. “Medical devices without safety devices will be gradually phased out.” Wang Xingguo gave a demonstration to reporters: Take insulin needles as an example. After using ordinary needles, nurses generally need to put back the caps and discard them, which is prone to accidental needle stick Accidents and the resulting cross-infection; Unlike traditional needles, the “safe insulin needle” is protected by an integrated transparent sleeve. During the injection, the needle hidden in the protective sleeve achieves contact with the skin. After the injection is completed, the protective sleeve locks the needle and cannot be retracted again to prevent accidental injury caused by the exposed needle.

“Don’t look at it is just a small design, but it has 6 patents. From the beginning of the design to the stable production of the finished product, it has undergone 15 modifications and optimizations in the three years before and after. No deviation of any safety needle is allowed. Wang Xingguo revealed that after the safety needle was launched, it quickly occupied the European and American markets. In Germany, where the popularity of safety needles is high, the purchase amount of safety needles last year was about 50 million. Among them, Beip’s product sales reached 26 million, and its market share accounted for more than half.

“Make needle products safer.” Wang Xingguo introduced that Beip is quietly transforming towards this goal. The company was listed in the World Health Organization’s procurement list in 2005, and it was the first safety syringe / needle company in China to be listed in the procurement list. At present, the company has completed the research and development of the third and fourth generation safety needle products. Last year, safety products accounted for 12% of all products, but this is not enough. In the near future, they plan to increase this proportion to 60%.

“Boom bang …” came to Bepp’s needle production workshop at 12.15 noon. In the large space, the drawing machines were neatly arranged. Here we witnessed the birth of a small needle “thinner than hair” in Wang Xingguo’s mouth.

The 0.2 mm thick raw steel strip starts from the starting point of the assembly line. It takes only 18 steps to clean it to be successfully promoted to a needle. At the very end of the assembly line, the “ironless self-serving” high-frequency camera is waiting for it. The needles that have been lined up are automatically scanned and inspected. Once they are found to be out of specification, they are immediately removed.

“Machine molds for key processes are developed by ourselves. Compared with the international hot-runner molds of up to 7 million yuan, our cost is only 1 million yuan, but the efficiency is higher and the quality is better.” Tan Jundong, the person in charge of the company’s quality management system, is very proud of the molds developed. In fact, it is not just the production of needles. All the machine molds involved in the production of products come from “Beip”. In recent years, Bepp has invested a large amount of funds in research and development every year on average, and the R & D center team has grown from 6 people at the beginning of the enterprise to more than 70 people.

“Innovative R & D is the gene of Beip”. Zhang Hongjie, general manager of the company that has worked in the medical device industry for more than 30 years, knows the importance of research and development. As early as 1996, Zhang Hongjie went to Japan to study and visit the production of medical equipment companies, and found that the needles produced by Japanese companies using welding technology were thinner and harder. At the time, the traditional domestic manufacturing process was punching or thinning. “To change, you must develop and master the core technology yourself.” Zhang Hongjie, who came from a technical background, locked himself in the laboratory when he returned from Japan. He did not “go out” until he developed a machine that realized welding methods.

Zhang Hongjie’s relentless pursuit of innovation has still flowed in the blood of Beip. “Beip’s innovation lies in the continuous welding after the steel strip is curled, no matter whether it is welding several kilometers or tens of thousands of meters, there will be no welding scars.” Zhang Hongjie said that it is precisely because he mastered the core welding, sharpening, mold The machine technology has made Beip the “leader” in the needle industry, and has completely changed the traditional domestic needle production process.

6 patents for a helmet

Around 3 million medical personnel are accidentally stabbed each year worldwide, and more than 30 blood-borne diseases can be transmitted through needle stick injuries. “Medical devices without safety devices will be gradually phased out.” Wang Xingguo gave a demonstration to reporters: Take insulin needles as an example. After using ordinary needles, nurses generally need to put back the caps and discard them, which is prone to accidental needle stick Accidents and the resulting cross-infection; Unlike traditional needles, the “safe insulin needle” is protected by an integrated transparent sleeve. During the injection, the needle hidden in the protective sleeve achieves contact with the skin. After the injection is completed, the protective sleeve locks the needle and cannot be retracted again to prevent accidental injury caused by the exposed needle.

“Don’t look at it is just a small design, but it has 6 patents. From the beginning of the design to the stable production of the finished product, it has undergone 15 modifications and optimizations in the three years before and after. No deviation of any safety needle is allowed. Wang Xingguo revealed that after the safety needle was launched, it quickly occupied the European and American markets. In Germany, where the popularity of safety needles is high, the purchase amount of safety needles last year was about 50 million. Among them, Beip’s product sales reached 26 million, and its market share accounted for more than half.

“Make needle products safer.” Wang Xingguo introduced that Beip is quietly transforming towards this goal. The company was listed in the World Health Organization’s procurement list in 2005, and it was the first safety syringe / needle company in China to be listed in the procurement list. At present, the company has completed the research and development of the third and fourth generation safety needle products. Last year, safety products accounted for 12% of all products, but this is not enough. In the near future, they plan to increase this proportion to 60%.

 

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